Name: Dementia Action Week
Start: 2026-05-18T00:00:00.000Z
End: 2026-05-24T23:59:00.000Z
Location: UK

Dementia Action Week is an annual awareness campaign led by Alzheimer's Society, bringing people and organisations together to act on dementia. The 2026 campaign centres on the Forget Me Not Appeal and shares the stories behind the badge, calling for dementia to be treated as the priority it should be.