The best creative brief
Talk by Piccia Neri Part of UX London 2026
Let's be honest: too many designers still think that accessibility is a pain in the arse. Some pretend it doesn't exist, others treat it as the sworn enemy of creativity.
Bad news, kids: accessibility isn't optional, it's the law — and it's here to stay.
But here's the good news: accessibility is the best creative brief you'll ever get. Endless freedom does not foster creativity: working within constraints does. Accessibility gives us exactly that: a set of challenges that force us to push past lazy solutions and find ideas that are smarter, sharper, fully inclusive, and more expansive.
This talk will prove that accessible design isn't boring, restrictive, or ugly. Quite the opposite: it's more innovative, more inclusive, more impactful, and — cherry on the cake — demonstrably more profitable.
Related topics
- Inclusive Design
A design practice that considers the full range of human diversity from the start, working with disabled people through co-design and inclusive research rather than retrofitting.
- Disability Rights & History
The history, advocacy, and lived experience of disabled people, including the social model of disability and the movements that shaped modern accessibility law and practice.
- European Accessibility Act
An EU directive requiring many digital products and services to meet accessibility requirements across the European Union, in force from 28 June 2025. Covers scope, compliance, and conformance.